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7 Days in a Sentra
I lived in a car. It became a national campaign.
- Year
- 2006
- Format
- TV and web campaign
- My role
- Creative development, content production and talent
- Brand
- Nissan
- Agency
- TBWA\Chiat\Day
The idea
I spent a week living in a Nissan Sentra. That premise became the centerpiece of a national campaign with TBWA\Chiat\Day.
My role
I co-created and starred in the campaign, with creative development, content production and on-camera talent. It was credited as “a film by Marc Horowitz.”
The work
The launch brought together blog posts, YouTube videos and staged public events across TV and web.
Impact
- The centerpiece of a $55 million Nissan campaign across TV and web
- Covered by The New York Times, Adweek and ABC News
